Who would be sponsors?
To be honest, it's like trying to get advertising for a newspaper
or a magazine. Sometimes the advertising comes to the seller, but nine times
out of ten, the sales has to be done door to door or phone call to phone call. The
first one that TNA should look into would be Hooters. I know that I have been
against the entire female degrading policies throughout my writing career, but Hooters is one place that hasn't really been
tapped for commercial spots. This company is a franchise that doesnt really need
any help, but look at what Busch and Winston did for racing. Not a big fan of this company
especially at the afternoon crunch.
What about the other food franchises? Franchises
like Pepsi and Frito Lay have been serving people at all types of these events for years.
Free publicity goes out in the form of those blue cups you get at the concession stand, so why not go straight to the
company that has been keeping your fans fed. If they can get Pepsi, they would
end up getting all the companies that fall under the umbrella of that company, including Frito Lay.
Another one would be the book industry. Check into the publishing companies that publish all the talents biographies. Check into that. Another way of getting the new releases out
to the public, it would be perfect. However, some publishers would think that
the wrestling audience doesn't read, boy were they wrong and were told so with the release of Mick Foley's books and the countless
number of biographies that are flying about in local bookstores.
Anything that will appeal to the core audience, male 15-35
would be the way to go with advertising. The more advertising, the more the show
is paid for. The other question is whether or not TNA will move the show across
country and if so, will it be by air or by land.
Several writers have said that they will be busing it like
the Japanese do with their wrestlers. However, there is a big difference between
the Japanese and us, we have a lot more land to travel on than they do. The first
move has been projected to Orlando, Florida to Universal Studios and a 1,200-seat audience to fill. Will they still have the Asylum or will it fade away like the Memphis buildings did when the companies
started to travel around the area? Time will soon tell.
The more that the television is picked up by different markets;
the better off TNA will become. However, a 3:00 p.m. timeslot? That is going
to be the interesting part. The kids are just getting home from school or some
parents are too busy with their kids or jobs or rush hour traffic to see it. Others
say it will help through the TiVo market, maybe so, but how often does the Nielson group check TiVo? I do not even know if they do. This is going to be one gamble
that the entire TNA board, as well as the NWA Board of Directors needs to do their research on.
As for this column,
it is coming to a close, but keep an eye out over the next couple of days. There
will be a special column with fellow columnist Eric Knudsen with a mythological named lady in the near future.
Any questions, comments
or insights can be sent to me at firstname.lastname@example.org or check out the site at www.belleofthebrawl.com
Stay safe and
see you all again soon.